|Rank||Name||Location||Listeners in Average Quarter Hour||Description|
|1)||CAVE||Benson||900||We top the list. We couldn't possibly be top rated if our coverage were limited to Benson where our studio happens to be. We reach a good chunk of Cochise County including Sierra Vista and many other communities. We program a blend of classic country and brand new country music along with local news. We also have live local people on the air.|
|2)||KHYT||Tucson||500||This is a classic rock station on 107.5. Very few Cochise County businesses would be able to afford their rates.|
|3)||KNST||Tucson||500||This is a conservative talk station on 790 AM. At night they don't reach Cochise County. Few Cochise County businesses could afford Tucson rates.|
|4)||KZMK||Sierra Vista||500||They program pop geared for teens and young adults. Also known as K-101. Owned by Cherry Creek Radio of Denver.|
|5)||KWCD||Bisbee||400||On 92.3. Current country hits. Owned by Cherry Creek and promoted as Sierra Vista.|
|6)||KKYZ||Sierra Vista||300||KKYZ is an FM on 101.7. They play 1960s and 1970s pop music. They were top rated but have gone down tremendously.|
|7)||KRQQ||Tucson||300||Known as KRQ. On 93.7. Station plays mostly hip hop and rap. Again, not affordable to businesses in Cochise County|
|8)||XHNNO||Auga Prieta||200||Broadcasts in Spanish. Popular in Douglas. They play some American pop music.|
|9)||KMXZ||Tucson||200||This station is in Tucson and known as MIX-FM. Programming is adult pop music. Few Cochise County advertisers could afford their rates.|
|10)||KATO||Safford||200||This is an AM sports station in Safford. Probably has some audience in Willcox.|
|11)||KDAP||Douglas||200||This is a country music FM in Douglas. They reach only the southern part of Cochise County|
|12)||KTAN||Sierra Vista||100||This is an AM station in Sierra Vista owned by Cherry Creek Radio of Denver. They had vastly better ratings three years ago when they programmed conservative talk. Then they decided to try to compete with us and are number 12.|
|13)||KIIM||Tucson||100||In Tucson this country music station is close to top rated but not in Cochise County. Again, few Cochise County businesses could afford their rates.|
|14)||KHIL||Wilcox||100||This is an AM station in Wilcox and they program the oldest country music there is. Their terrible ratings speak for themselves.|
More comments: Now you see the actual numbers that advertising agencies use
when making buys. It's important to understand that the stations with the
best sales people may not be the stations with the largest audiences.
To make a wise advertising decision you should compare a station's audience size with its advertising rates. CAVE-FM has the most listeners and the lowest rates too.
Another suggestion: Don't get hung up on Benson. Just because our studio is in Benson doesn't mean that Benson is all we cover. Radio signals pay no attention to city limits signs. We reach a good chunk of Cochise County and even nearby Pima County. And that includes about 50 miles of Interstate 10. Like having billboards on the Interstate at no extra charge. See our coverage map elsewhere on this site.
Want to learn more about the biggest bargain in advertising? Send us an email or call us at 586-9797. You won't be under any pressure to buy anything.