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The Top Rated Radio Station in Cochise County

Congratulations!   You are looking at this page which means that you are considering using radio to promote your business.    At one time or another you may have been approached by radio station sales people who tell you that they have the best deal on advertising.    But how many people listen to their station or stations?    A company called Nielsen takes a lot of the guess work out of that question.    Nielsen does annual radio listening surveys for every county in the nation including Cochise County.    Nielsen gave us permission to use their numbers so here is a list of stations arranged by how many listeners each one has.    We wrote the description of each station.

 NIELSEN RADIO RATINGS FOR COCHISE COUNTY (persons at least 18 years old)

Rank Name Location Listeners in Average Quarter Hour Description
1) CAVE Benson 900 We top the list. We couldn't possibly be top rated if our coverage were limited to Benson where our studio happens to be.  We reach a good chunk of Cochise County including Sierra Vista and many other communities. We program a blend of classic country and brand new country music along with local news. We also have live local people on the air.
2) KHYT Tucson 500 This is a classic rock station on 107.5.  Very few Cochise County businesses would  be able to afford their rates.
3) KNST Tucson 500 This is a conservative talk station on 790 AM. At night they don't reach Cochise County. Few Cochise County businesses could afford Tucson rates.
4) KZMK Sierra Vista 500 They program pop geared for teens and young adults.  Also known as K-101.   Owned by Cherry Creek Radio of Denver.
5) KWCD Bisbee 400 On 92.3. Current country hits. Owned by Cherry Creek and promoted as Sierra Vista.
6) KKYZ Sierra Vista 300 KKYZ is an FM on 101.7. They play 1960s and 1970s pop music. They were top rated but have gone down tremendously.
7) KRQQ Tucson 300 Known as KRQ. On 93.7. Station plays mostly hip hop and rap. Again, not affordable to businesses in Cochise County
8) XHNNO Auga Prieta 200 Broadcasts in Spanish. Popular in Douglas. They play some American pop music.
9) KMXZ Tucson 200 This station is in Tucson and known as MIX-FM. Programming is adult pop music. Few Cochise County advertisers could afford their rates.
10) KATO Safford 200 This is an AM sports station in Safford. Probably has some audience in Willcox.
11) KDAP Douglas 200 This is a country music FM in Douglas. They reach only the southern part of Cochise County
12) KTAN Sierra Vista 100 This is an AM station in Sierra Vista owned by Cherry Creek Radio of Denver.  They had vastly better ratings three years ago when they programmed conservative talk. Then they decided to try to compete with us and are  number 12.
13) KIIM Tucson 100 In Tucson this country music station is close to top rated but not in Cochise County. Again, few Cochise County businesses could afford their rates.
14) KHIL Wilcox 100 This is an AM station in Wilcox and they program the oldest country music there is. Their terrible ratings speak for themselves.

More comments:     Now you see the actual numbers that advertising agencies use when making buys.    It's important to understand that the stations with the best sales people may not be the stations with the largest audiences.

To make a wise advertising decision you should compare a station's audience size with its advertising rates.   CAVE-FM has the most listeners and the lowest rates too.

Another suggestion:   Don't get hung up on Benson. Just because our studio is in Benson doesn't mean that Benson is all we cover.   Radio signals pay no attention to city limits signs. We reach a good chunk of Cochise County and even nearby Pima County.  And that includes about 50 miles of Interstate 10. Like having billboards on the Interstate at no extra charge. See our coverage map elsewhere on this site.

Want to learn more about the biggest bargain in advertising? Send us an email or call us at 586-9797.   You won't be under any pressure to buy anything.

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