ADVERTISE ON CAVE-FM

WE HELP YOU MAKE MONEY.
WE ARE A SMALL BUSINESS THAT HELPS OTHER SMALL BUSINESSES.
If you’re like most people, when you think of advertising only one word comes to mind. Advertising means newspapers. When you think of advertising, if all you can think of is newspapers, you are missing out on a world of other opportunities and you are also paying way too much and reaching too few people.
All of CAVE’s sponsors used to rely on newspapers as their primary advertising medium. Once they discovered radio, many of them dropped their newspaper ads outright. They found that radio works so much better.

SOME OF OUR ADVERTISERS

SOUTHWEST PAWN

If you were going to do a survey of business popularity, you would probably find out that pawn shops are about as well liked as mortuaries.   The owners of Southwest Pawn are well aware of that image problem and they want the public to know that their shop is nothing like those belonging to their compeitition.      Southwest Pawn's business card reads, "Professional service, integrity and privacy".   To get that message across, they selected CAVE-FM.    The strategy is working and Soutwest Pawn is pleased with CAVE's high coverage and low advertising rates.
 
Southwest Pawn is located at 833 E. Fry Boulevard in Sierra Vista.   The CAVE welcomes new business from Sierra Vista.

USA FLEET SALES

The CAVEmen would like to welcome back USA Fleet Sales after a couple years' hiatus from the CAVE's Waves.   The owners of USA Fleet Sales have decided to resume their regular auction schedule and use our station for two purposes:   We find people with things to sell and we also find buyers.   We do both at prices that USA Fleet Sales finds  attractive.   You'll find this business in the community of Whetstone which is located along Highway 90 about midway between Benson and Sierra Vista.

TRAILS WEST TRACTOR

Four years ago, Dave Stalker decided that Benson could use a tractor dealership.  Years earlier he had purchased a parcel of land on West Fourth Street and he figured this would be the perfect location for his new enterprise.  Considering that a Wal-Mart Supercenter was about to open right behind Dave’s land, the location couldn’t have been better.    Dave called his business “Economy Sales and Rentals” but last December he changed the name to “Trails West Tractors”.   If he had been a typical Benson business owner he would have told himself that everyone knows about his store so there’s no point in advertising.  But Dave knew better than that.   He’s done very well with CAVE-FM and we like to be part of any success story. 

ARNOLD'S FLOWERS

Believe it or not, Arnold’s Flowers and Gifts is owned by a fellow named Arnold.   Arnold was born and raised in Holland where flowers are a way of life.   The Dutch are world famous for their beautiful country and Arnold enjoys brightening up people’s lives.    One interesting sidelight to our association with Arnold is that we never realized how many songs there are about flowers.  We use them on Arnold’s commercials.   Being the creative guy that he is, Arnold appreciates our creativity in putting together effective advertising campaigns.

 

DISCOUNT FURNITURE WAREHOUSE

Discount Furniture Warehouse was created by Tom Douglas who discovered CAVE-FM in 2002. He started his present store in mid 2003 and has been a CAVE-FM sponsor ever since. Tom says that we bring people in from Sierra Vista and from all over Southeast Arizona. We would love to find more sponsors in Sierra Vista who would like to have the same success from advertising on CAVE-FM that Tom has enjoyed.

TURQUOISE HILLS FAMILY GOLF CENTER
Turquoise Hills Family Golf Center was established about forty years ago by Carl Simonsen who named the place the Benson Country Club.   We’re told that Simonsen made his fortune manufacturing women’s underwear but it is doubtful that he made much on the country club.   Seemingly countless people have owned this golf course including a reputed prostitute from Alaska and a motorcycle enthusiast from Tucson who invited hundreds of bikers to Benson to have their Harleys blessed by a priest.    The course is presently owned by a company called Grab Golf LLC whose CEO is Art Bale.  Bale also is the founder of Cochise Terrace RV resort.  After using CAVE-FM to successfully  promote Cochise Terrace, Art suspected that radio would work well for Turquoise Hills.   Art got that right

SIERRA VISTA ACE HARDWARE

A company known as Sierra Vista Ace Hardware owns the Ace Hardware Store in Benson.   The franchise holder did zero advertising with us until the Wal-Mart Store opened in Benson.   At that point they realized that they needed a little extra push.  Otherwise they’d lose big to the world’s biggest retailer.    Ace could benefit from our coverage of Sierra Vista but they don’t know that so they  mention only their Benson location on CAVE-FM.

 

COCHISE COLLEGE

Cochise College is a two year institution based in Douglas.  They also have campuses in other Cochise County Communities including Sierra Vista and Benson.  The college uses CAVE-FM to interest students in their autumn and spring classes.   Cochise College has been a CAVE sponsor for many years.

 

          BELLRINGER CARS & TRUCKS
Ted Belwish has been in the car business for many years.  When he  and his wife, Patricia, opened Bellringer Cars and Trucks two years ago, they realized that in their highly competitive business they needed effective advertising at the right price.    CAVE-FM was the medium they selected to get the word out to the Sierra Vista area.    We cover the same area that the Sierra Vista stations cover but at a much lower cost.    Bellringer is located along Highway 90 in Huachuca City

 

 

BENSON GLASS

Benson Glass discovered CAVE-FM in late 2006 and has been with us ever since.   This business mostly deals in replacement of auto windshields but they also fix windows on houses.   Usually people don’t need this kind of service unless something breaks.   Apparently enough glass breaks to keep Benson Glass on the CAVE’S Waves 365 days a year

ARIZONA LEGENDS RV RESORT

Unlike most RV parks, this one sells spaces rather than renting them.   In the Winter and Spring, Benson swells with RV enthusiasts and some of them have interest in investments.   Radio is an especially good choice because many tourists don’t read the local newspaper but all RVs have radios.   Arizona Legends Manager, Jock Bliss, is a retired radio personality so it wasn’t hard to convince him to give radio a try.

SPUR WESTERN WEAR

Like several of our advertisers, Spur Western Wear has their main location in Sierra Vista and a satellite location in Benson.   This store sells western clothing and we help ‘em sell the Wrangler pants and shirts and the cowboy hats.   Country music and western wear seem to go together.

 

REB’s CAFÉ

Reb’s owner, Frank Hough, has been in the restaurant business all his adult life. He first started using CAVE-FM when we went on the air in 1983. Today, Frank and Chloe particularly appreciate our ability to bring traffic in off the Interstate.

BENSON FEED AND SUPPLY

About a decade ago, nationally known cowboy personality Baxter Black decided to move from Colorado to Benson.   Shortly after Baxter moved here, our station began to carry his weekly radio program called "Baxter Black on Monday".    Benson Feed owner Ed Fenn agreed to sponsor the show which strangely enough is aired on Mondays.    It's been a long time coming but Benson Feed and Supply has been rebuilt and is in the same location that the building which burned down occupied.   Ed is very proud of his new store and he wants us to invite everyone to come and check it out.   You'll find it just east of the 1941 underpass

MARY ANN’S MOSTLY BOOKS

Mary Ann’s Mostly Books is the brainchild of Mary Ann Steele. In 1994 she discovered that CAVE-FM has an amazing ability to bring people into her store. We've produced very imaginative ads that bring in multitudes of curious customers. That's why Mary Ann's on CAVE-FM twelve months a year.

A TRUCK FILLED WITH TROUBLE

If you own a small retail business, you probably feel that this truck is filled with bad news.   Since Wal-Mart doesn’t spend a nickel with us, we can understand that point of view.   Strange as it may seem, the Cavemen have indirectly made a few bucks off Wal-Mart.  How?   

Wal-Mart is the ultimate “one size fits all” company.  Nearly all decisions, including advertising, are made in Arkansas.   The big shots in Bentonville don’t know much about Southeast Arizona and they couldn’t care less.   By sharp contrast, we can custom create an advertising campaign for your local business.   We’ll help you steal Wal-Mart’s customers and they won’t even know it.    

 
AND THERE YOU HAVE IT. Just a few of our loyal advertisers. Now a couple words of caution:
CAUTION NUMBER 1) Steer clear of advertising agencies. They don’t understand the Southeast Arizona marketplace. And most are unwilling to take the time to learn about it. Deal directly with us.
You’ll get much better service and save money too.
CAUTION NUMBER 2) Let us write and produce your ad. We know how to motivate our listeners. That’s the advantage of 25 years of practical experience. There is no extra charge for production.
Want more information? Send us an email or call us at 520-290-9797.
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